Will It Launch Successfully Markets As Seen on TV Products

Earl Pardo is a partner at Will It Launch, a company that identifies and markets As Seen on TV (ASOTV) products for sale in outlets including national chain stores like Walmart, Walgreens, CVS, and Target. To determine whether a product meets the requisite criteria to be sold with the ASOTV label, Earl Pardo and his associates at Will It Launch ask the following questions:

1. Is the product unique? It needs to be different than others currently available, and that distinctiveness should be apparent to the consumer.

2. Does it provide a solution to a problem? Products that can remedy a common issue or make the buyer’s daily life easier are more likely to be purchased. The more widespread the problem, the more success the product will have.

3. Does it have mass appeal? The design and purpose of the product should be geared to interest as many people as possible.

4. Is the product priced appropriately? ASOTV items are generally in the retail price range of $10-$50. This makes them more likely to be impulse purchases.

5. Can it be demonstrated visually? The usefulness and function of the product must be plain for the consumer to see.

6. Is it believable? If consumers doubt the credibility of the product, they are less likely to buy it.

7. Can the product be explained easily? A clear description or demonstration of the product should fit in a brief time window.

Earl Pardo Media Corp

Will It Launch Product - My Get Up and Go Cane

A partner for the Overland Park, Kansas-based Will It Launch, Earl Pardo leads the company in identifying As Seen on TV products with the potential for successful retail distribution across the country. Earl Pardo has coordinated the launch of numerous As Seen on TV products, which include the My Get Up and Go Cane.

My Get Up and Go Cane helps individuals relying on the use of a cane retain their independence through a cane design that evenly distributes body weight. The cane features an adjustable two-handle design that enables users to go from a sitting to a standing position with increased ease and safety. Its lower handle pivots forward in order to balance weight distribution, and the free-standing base keeps the cane balanced and upright as the user rises from a seated position.

Designed by an orthopedic surgeon, the cane possess a cushion handle for comfort and adjusts between 29 inches and 36 inches. Its lightweight, durable frame can support up to 350 pounds. Additional features include built-in LED light and a foldable design for storage.

Mission Adelante Offers English as a Second Language Program

 


Earl Pardo serves as a partner for Will It Launch and leads the company’s product sourcing group in identifying products with the potential to become As Seen on TV hits. Beyond his professional obligations, Earl Pardo supports community organizations such as Mission Adelante.

Mission Adelante helps non-English speaking immigrants integrate into the community through the English as a second language (ESL) program.

Designed to aid adult immigrants in finding employment and successfully integrating into American culture, the ESL program provides support in navigating the difficulties of learning English. It focuses on establishing a high degree of relatability and emphasizes verbal practice through multiple levels of instruction. Participants work with a volunteer conversation partner, enabling them to develop comradery while building their English language skills.

Volunteers are not required to possess any specific expertise or preparation to assist with the program. Additionally, they do not need to speak a second language. Volunteer sessions occur on Tuesday or Thursday nights over a 12-week trimester.